Everyone loves the convenience and ease of online banking, but sometimes you want the personal touch: the face-to-face attention you can only receive in a brick and mortar branch. That’s why Discover delivers both.
Discover’s Delaware branch helps the local community meet their financial goals through quality savings and loan products… and of course, the exceptional service Discover customers expect from their bank.
Discover once again tapped Fusebox to redesign their Delaware branch website to more closely align with Discover’s national branding—while still maintaining the service and targeted approach the Delaware community enjoys.
Fusebox completely redesigned the Delaware branch site to fit the company’s national branding, but we didn’t stop there: we increased the usability of the entire site by re-architecting, streamlining and editing all of the content. As a result, the homepage now displays all of Discover’s offerings—making it easier for customers to find exactly what they want. We also made the site more friendly to different kinds of users through responsive design: it now looks and functions equally well on a desktop, tablet, or mobile phone.
For local customers, Fusebox created a dedicated promotional area to emphasize various products according to the branch’s business needs, all with the goal of encouraging users to come in and start a conversation with the team.
The result: a site that better reflects who Discover is as a national brand, and as a company that provides the best of both worlds: exceptional online banking, and one-to-one personal service at their Delaware branch.