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2011 Trade Campaign


Fusebox helped spread CNN’s value proposition by creating a 360 campaign that spoke to how the CNN brand exponentially increased its reach and influence through cross-channel exposure: TV, web, and social media. Placements targeted both media buyers and consumers, and ranged from banner ads to print ads in the New York Times to out-of-home placements, specifically telephone kiosks in cities across the US. Our integrated ad campaigns garnered a lot of attention—both cross-platform and cross-country!