Everyone loves the convenience and ease of online banking, but sometimes you want the personal touch: the face-to-face attention you can only receive in a brick and mortar branch. That’s why Discover delivers both. Discover’s Delaware branch helps the local community meet their financial goals through quality savings and loan products… and of course, the exceptional service Discover customers expect from their bank. Discover once again tapped Fusebox to redesign their Delaware branch website to more closely align with Discover’s national branding—while still maintaining the … more
Access to banking services via mobile platforms is a necessity and growing at double digit rates. Working closely with GE Capital Bank as their digital partner, we led the strategy and execution of the first mobile-focused, responsive online banking website. Our collaboration with GE Capital Bank includes their site design and online brand advertising, as well as the development of technologies for new mobile strategies, including a soon-to-be-launched responsive Online Account Opening solution that supports all their savings products. We’ve helped GE Capital Bank acquire … more
When television’s “upfront season” rolled around this year, our friends at CNN once again asked Fusebox to develop a compelling suite of advertising materials. In the weeks before upfronts, CNN launches a targeted ad campaign in major media-buying cities—New York, Chicago, and San Francisco—to attract advertising dollars. Whether the ads are “out of home,” in print, or online, these campaigns have always balanced CNN’s trade-focused goals with accessibility to the general public. That balance was at the heart of our integrated strategy for CNN’s 2013 … more
Fusebox helped spread CNN’s value proposition by creating a 360 campaign that spoke to how the CNN brand exponentially increased its reach and influence through cross-channel exposure: TV, web, and social media. Placements targeted both media buyers and consumers, and ranged from banner ads to print ads in the New York Times to out-of-home placements, specifically telephone kiosks in cities across the US. Our integrated ad campaigns garnered a lot of attention—both cross-platform and cross-country!
Millions use online bill payment services monthly. That number is growing rapidly, and it’s important for Discover Bank to keep their existing, increasingly tech-savvy customers while attracting the maturing Generation Y. There is a wealth of research showing that customers who use online banking and bill payment are more loyal, and more likely to use other online services, making them more profitable. Fusebox worked closely with Discover Bank to develop their online bill payment strategy, including UX design, front-end engineering, and integration. By focusing on … more
With spring comes flowers, sunshine…and upfronts, when TV networks make their annual push to sell advertising space. To accomplish their goals, GSN continues to work with Fusebox each year to design their powerful, dynamic presentations with lots of wow factor. And because no two people are alike, flexible navigation is built-in to accommodate different presentation styles. Now GSN presenters have a valuable tool to help them showcase their programming to potential ad buyers. How effective has it been? Survey says?!
Time Warner Cable, a longtime partner of Fusebox, approached us to collaborate on a WiFi map of the New York City area for TWCNYC.com. Fusebox developed the map using Google and KML markup language to show customers exactly where the WiFi access points are located. They can select an area via dropdown or zip code entry, and have the option of map, satellite or terrain views, zoom, and more. This highly interactive map ensures that the TWC customer or potential customer can discover the level … more